Marketing Mix

Marketing Mix Marketing mix is a strategical mix of four adjustable elements product, place, price and promotion. The four elements in the right combination will generate most sociable income for the corporation. In order to find the right combination, organizations need to ratify how individually one of the four elements of trade mix affects the specify of the organizations selling strategy and tactics and how each is implemented. helloan Airlines is a well-know company in the Hawaiian Islands. The companys bang statement is to grow a paid airline with a passion for excellence, our guests, our people and the spirit of Hawaii (Mission, imaging & Values,2012). In order to achieve the declared mission statement, Hawaiian Airlines has devised a creative marketing mix. The head run element in the marketing mix is product. The product for Hawaiian Airlines is airline tickets. Some of the aspects Hawaiian Airlines marketing team researched were what the node antici pate from the airline and what elements differentiated them from their com caressitors. Hawaiian Airlines concluded that customers anticipate affordability and quality customer service when purchasing from their airlines. Hawaiian Airlines is give away to represent Hawaii and the aloha spirit.

Hawaiian Airlines logo which is a woman with a flower in her ear is a delegacy of the culture in Hawaii. The logo or look-alike is the second product Hawaiian Airlines sells and it also differentiates them from other airlines because of the mental representation of the Hawaiian culture. The results of the research affe ct the development of Hawaiian Airlines mark! eting strategy and tactics by appealing to the needs of the consumers. On Hawaiian Airlines website, passengers are able to put special press notifications such as: wheelchair services, accommodations for an infant or having a caress in cabin. By notifying the airlines before arriving to the airport, airlines customer services mover are able to prepare...If you want to get a sincere essay, order it on our website: BestEssayCheap.com

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