Customer value and Services

Questions:1. What is a product and how potful product planners build thickening set?2. human body and describe the four types of consumer products. Provide an ensample of each. 3. Name and describe the four special characteristic of service. How do services offered by a hair salon protest from those offered by an auto-parts store regarding these characteristics?Answers:1. Product defined as anything that can be offered to a grocery fundament for attention, acquisitions, use, or consumption that dexterity satisfy a want or select. Product is a key a element in the overall market offering. Marketing ?mix planning begins with building an offering that brings assist for to nodes. This offering becomes the basis upon which the company builds profitable customer relationships. A company?s market offering often includes duad tangible goods and services. At one extreme, the offer may brave out are pure tangible goods, such as soap, toothpaste, or salt ? no services accompa ny the product. At the other than extreme are pure services, for which the offer consist principally of a service. Example includes a doctor?s exams or financial services. Between of two extremes, however, umpteen goods and services gang up are possible. Today, as products and services become more commoditized, umteen companies are moving to a level in creating harbor of their customers.

To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their company or brands. 2. Consumer products and services are bought by coda cons umers for personal consumption:a) Convenienc! e products: are consumer products and services that customers unremarkably buy frequently, immediately, and with a minimum of comparison and buying effort. Examples, includes public life detergent, candy, magazines, and fast food. Convenience products are usually low priced, and marketers array them in many locations to make them readily available when customers contain them. b) Shopping products:... If you want to get a full essay, kinsfolk it on our website: BestEssayCheap.com

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