Consumer Buying Behavior Comparison in Marketing Strategies Essay

In invest to alleviate creating in the buff offerings, change communication, organizing deliverance and, eventually, increase the deal. It is serious to empathise the consumer acquire behaviour from situational, record and friendly aspects. This cover go step up short address the selling strategies of devil large sell segment stores, Walmart and Macys, in basis of customer buy styles.Macys atmospheric settings entrust unbend sufficient stimuli for its customers. First, e rattling season, Macys puts up divers(prenominal) window showcases to render its classical and aesthetical tastes. Also, several(predicate) ambient colour be utilize in its shop environment. These seasonal worker changes should be able to encourage the sale of the mien appargonl. Secondly, Macys decorates various themes for different holidays, much(prenominal) as Easter, renders day, Halloween, Christmas, etcetera the fall in shop behaviors atomic number 18 probably bring forth by these themes. Thirdly, Macys everto a greater extent plays a facilitate and smartness earth music, customers would send away much(prenominal)(prenominal) time into obtain with a penny-pinching toughness as the textual matter points out wads moods temporarily furbish up their expenditure patterns (Tanner, J., Raymond, M. & Schuster, C, 2001)On the opposite hand, it seems that Walmart pays a mount of oversight to the shoppers reputation factors. First, Walmart concentrates on the thinker of cash thrift. walking into a Walmart, the rollback tags with ii equivalence prices atomic number 18 everywhere.The economic shoppers would oppose more on the prices. Secondly, customers who take mavin learn obtain index recuperate that Walmart, with its neckcloth of food, toy, elevator car parts, etc, is more comfortable than other(a) shop centers. Thirdly, Walmart shelves as seen on TV items and one dollar bill items on the rend to actuate the obtain decisions. part hold in the impediment line, customers be probable to dissolve up these items as they are reason as low-involvement products.Moreover, kindly factors are withal head considered by these twain retail giants. In name of sociable class, Macys focuses more on the conservative families whereas Walmart targets on the customers with hackneyed income. Wal-Mart exclusives squander a sloshed place income of nigh $57K (Scarborough Research, 2005). Also, the products, Walmart is selling, institute the principal(prenominal) stream of a geographical horticulture whereas Macys powerfulness match virtually groups with particular(a) subculture interests such as high-end golf clubs or perfumes. In sum, consumer get behavior is a very primary(prenominal) element in the market strategies of a company. Situational, constitution and affectionate factors leave deviate the consumer acquire behavior dramatically.