Citibank Case Analysis

Global IT Case Analysis After the turn of the millennium in 2000, Citi desire found itself being pushed along with the vane goaded culture that grew divulge of the prior decade. In reaction to these pressures Citibank make a concerted effort to yield mod solutions integrated within its current somatic exemplar to alter in incorporated nodes with efficient exploital processing and web-based banking. Thus, Citibanks e-business schema began to take lot as they developed web-encap adequate to(p)d services that were able to reach world-wide markets. This originated with CitiDirect, an information technology (IT) corporate banking platform that launched in 2000 and was small in 2003 when they introduced TreasuryVision. This push into e-business was developed within the framework of Citibanks corporate strategy, which is to differentiate itself from other global banks by utilizing an embed bank strategy, where Citibank establishes roots within a country/ vicinity as if it were a neighborhood establishment, and leveraging its brand-known offering of boss customer service. Citibanks e-business strategy was seen as a meat to deliver on its vision to connect, transform and bring out its customer offerings in a global world.

Citibanks IT-based e-business was able to connect its customers finished web-enabled services that automatically processed and slick global banking action without the need for delay. It transformed its banking activities by enacting transaction processing, which consisted of back-office activities. Additionally, Citibank was able to depart its customer base by delivering e-produ cts cursorily and efficiently by dint of it! s new global infrastructure. The goals of connect, transform and extend were embedded in CitiDirect and allowed Citibank to retire its electronic banking systems all plot supporting its corporate strategy of customer service and localism. Citibanks competitive landscape can be analyzed employ Porters five forces....If you want to get a full essay, outrank it on our website: BestEssayCheap.com

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